Write a social media strategy plan without using any social media buzz words.

You are not allowed to use any of these words:

Fan, follower, friend, community, engagement, buzz, viral, listen.

You will be amazed at the type of words you end up using instead. Words like:

Customer, consumer, client, view, click, purchase, income, referral.

Do you see the point here? So many social media strategists tell you how to use social media to s

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Let’s try a mind experiment.





In the last three weeks I have been asked about sales prospecting
several times. Must be spring.





My definition is that sales prospecting is a technique to spend two to
five minutes to discover if someone would like to buy your offering.





Do it wrong and of course they will say, “Go away, boy, you bother me.”
So to be valuable, this is a behavior that gets more wins than losses. I
have been doing it for years

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When you call someone a dope usually it creates an offense. When you do dopey things people assume you are a dope. So lets examine the dopey side of social and consider what one might call "dopey" or stupid.… Continue

This morning I backed into a discussion about thank you or followup
letters.

The crew agreed they are good, and then devolved into email or snail mail?

Who cares?

I think we were
missing the real point.

I think the purpose of a followup letter
is to give the recipie… Continue

"How To Take Advantage of the Internet," at the Arlington Business Council's Spring Networking Lunch April 8th, 11:30 - 1:00 will be examining how to use the Internet to drive local business. You will learn how the Internet is becoming a potent force for directed, targeted business growth, and how business owners can take a direct role increasing their results from the Internet. Please join us as the Spring Networking Lunch is always a lot of fun! Details at… Continue