A framework for social analytics by Altimeter Group

Despite the advances in integrating social media into business, the majority of companies Altimeter Group recently surveyed do not have standard frameworks in place to measure its value. This presentation intend to give a framework to design social analytics for brands.

Agile SEO - Infrastructure Innovation by Iteration - SMX Advanced 2011

Originally presented on the "The Really Complicated Technical SEO Infrastructure Issues" panel at SMX Advanced 2011 in Seattle, Washington. The panel included Maile Ohye of Google, Todd Nemet of Nine by Blue, and was moderated by Vanessa Fox of Search Engine Land. This presentation is a quick introduction to Agile SEO development, a methodology that can help you deliver more value to your customers more quickly. We’ll take a look at a few of REI’s SEO technical infrastructure optimizations, as well as see what the results were from making these optimizations. One of the controversial points of discussion in the presentation was REI’s use of the "rel=canonical" <link> element to reduce duplicate content caused by pagination. Download the slide show and see the speaker notes for more information.

Developing a Mobile Strategy

Develop a mobile strategy based on the customer life cycle using the hourglass. Not just based on technologies.

Big Data + Marketing = Crazy Delicious (But You Aren’t Ready)

At the second Digital Marketing 2.0 ‘Big Data Dinner’ session, part of a series that has taken us to San Francisco and New York City so far, we heard many frustrations about big data in marketing. Among the discussions I had with guests to the evening dinner, was the “hot potato” topic of “Who actually

Preventing A Digital Marketing Meltdown

We can hardly believe the images of the capsized Costa Concordia. It lies peacefully on its side, looking like a toy, with a beautiful Mediterranean island behind it. But this serene aftermath belies the tragedy that has unfolded, with dozens likely perishing. The cruise line’s PR machine is already in full gear, blaming the ship’s

Managing the ‘Big’ in Big Data

The view of Amir Halfon Amir Halfon says: My first post on the topic of “Big Data” discussed the context of the “four Vs” of Big Data in financial services: Volume, Velocity, Variety & Value. With the latest developments in the European debt crisis – including credit rating downgrades in key ‘AAA’ nations – echoing across the

The view of CEO Clara Shih on social media

There is no better timing for the Hearsay Social CEO to share, well, lessons from her youth: She heads an enterprise software company called Hearsay Social, which She founded two years ago after realizing that social media is a fundamentally new business. Read more on CNN

Explosion in “big data” causing data centre crunch

Exabytes growing faster than expected, Oracle finds. “Wrestling big data is going to be the single biggest IT challenge facing businesses over the next two years,” said Oracle senior vice president of systems, Luigi Freguia. “By the end of that period they will either have got it right or they will be very seriously adrift.”