Marketing 2.0

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The Marketing 2.0 Group is meant to be an open discussion about the Future of Marketing...where is it going? what needs to change? how to build predictable communities?

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Upcoming CMO 2.0 Conversations

CMO 2.0 Conversation with Steve Pinetti, SVP Inspiration & Creativity at Kimpton Hotels

As part of the ongoing CMO 2.0 Conversation series that Human 1.0 is producing, Francois Gossieaux will interview Steve Pinetti, the SVP of Inspiration and Creativity at Kimpton Hotels on Monday the 21st of May from 11-12 am EDT.

As part of expanding the ongoing CMO 2.0 Conversation series, hosted by Human 1.0, to also include CIO’s, Francois Gossieaux will interview Kevin Apperson, EVP of Information Services at Allegis on Thursday the 6th of October from 10-11 am EDT.

CMO 2.0 Conversation with Michael Mendenhall, President, COO and Partner at Lipman

As part of the ongoing CMO 2.0 Conversation series that Human 1.0 is producing, Francois Gossieaux will interview Michael Mendenhall, the President, COO and Partner at Lipman and the ex CMO at HP and Disney on Wednesday the 28th of September from 2-3 pm EDT.

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Events

May 31

Thursday

Marketing Intelligencer Newsletter Highlight

 

Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support.  Technology is becoming critical for marketers to remaining competitive. 

Yet new technologies rise up every day and cut across many areas of the marketing supply chain such as content, media, analytics, CRM, marketing automation, social media, reporting,  etc.

So how does a marketer decide which technologies to test and use to grow their business?

READ MORE HERE

Blog Posts

The Road Not Taken

This week I was repeatedly annoyed by a fervent, but tiresome project management zealot loudly asserting that new steps should not be part of a project plan. As near as I can tell, this guy does plans, he doesn’t do work.
I started pondering the issue and decided that if we can separate planning from reality, we get a situation much like when we…
Continue

Posted by Dick Davies on May 11, 2012 at 4:38pm

TreeHouse Interactive Reports Rapid Growth in Partner Relationship Management (PRM) Business Due to New Partner Marketing Enablement and Expanded CRM Compatibility

SALT LAKE CITY, Utah – TreeHouse Interactive™ (www.treehousei.com), the technology leader in on-demand partner relationship management (PRM) and marketing automation solutions, today announced rapid growth of new customers licensing its PRM product, Reseller View. The company is 40 percent ahead…

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Posted by TreeHouse Interactive on May 10, 2012 at 12:15pm

Live Slow And Prosper

I just got back from a week of analyzing the ocean and innovating my golf game. I had no option for internet connectivity.
Took most of Monday to get through the 600 email messages that weren’t obviously non-actionable.
What I noticed was that most projects had continued to develop without my input.…
Continue

Posted by Dick Davies on May 8, 2012 at 10:38am

What Doies Your Klout Score Mean?

The Klout Scores doesn't know you.

this post is to help you see that like everything else in blogging and social media, Klout is a tool you can’t control, so stop stressing over it.

Read More Here:…
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Posted by John Paul on April 27, 2012 at 10:17am

Forum

Job description Pixability VP of Marketing

Started by Meredith Tufts in Discussion of the month May 13, 2011.

Marketing 2.0: "Lessons Learned in Igniting Word of Mouth Movements" Recording

Started by Meredith Tufts in Discussion of the month Apr 28, 2011.

Marketing 2.0: WEBCAST RECORDING Supporting the Human Side of Content Monitoring

Started by Meredith Tufts in Discussion of the month Mar 28, 2011.

Marketing 2.0: Crisis Communications in the Social Media Era

Started by Meredith Tufts in Discussion of the month Mar 10, 2011.

Marketing 2.0 WEBCAST RECORDING: The Good and the Bad of Green Marketing: Getting Past “Greenwash” Webinar

Started by Meredith Tufts in Discussion of the month Feb 22, 2011.

CMO 2.0 Conversations

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Marketing 2.0 Slideshows

A framework for social analytics by Altimeter Group


Despite the advances in integrating social media into business, the majority of companies Altimeter Group recently surveyed do not have standard frameworks in place to measure its value. This presentation intend to give a framework to design social analytics for brands.

Agile SEO - Infrastructure Innovation by Iteration - SMX Advanced 2011


Originally presented on the "The Really Complicated Technical SEO Infrastructure Issues" panel at SMX Advanced 2011 in Seattle, Washington. The panel included Maile Ohye of Google, Todd Nemet of Nine by Blue, and was moderated by Vanessa Fox of Search Engine Land. This presentation is a quick introduction to Agile SEO development, a methodology that can help you deliver more value to your customers more quickly. We’ll take a look at a few of REI’s SEO technical infrastructure optimizations, as well as see what the results were from making these optimizations. One of the controversial points of discussion in the presentation was REI’s use of the "rel=canonical" &lt;link> element to reduce duplicate content caused by pagination. Download the slide show and see the speaker notes for more information.

Developing a Mobile Strategy


Develop a mobile strategy based on the customer life cycle using the hourglass. Not just based on technologies.

Digital Marketing 2.0

Measuring marketing’s worth: five questions executives should ask to help maximize the bang for their bucks.

The fine folks over at McKinsey recently examined the impact that the growing complexity, relentless financial pressure, and a still-challenging economic environment has on the CMO, and took a look at five questions executives should ask to help maximize the bang for their bucks. It’s 8 AM, and the chief marketing officer is wading through his

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Giving Up Your Data Porn Addiction

There’s a lot of data out there. A lot. And if you’re a marketing professional, you very likely see huge PowerPoint decks and Excel spreadsheets filled with charts, graphs and pivot tables containing lots and lots of data month after month after month. But what do you do with it all? Here’s the thing: unless

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The advent of big data has companies scrambling to find data scientists

It seems only logical. The increase in need of data management requires both technological, and human solutions. Tony Baer, a is senior analyst at Ovum takes a look at this issue for ZDNet: “It’s no secret that rocket .. err … data scientists are in short supply. The explosion of data and the corresponding explosion

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Being a Successful CMO is as Easy as 1, 2, 3 + 1, 2, 3 + 1, 2, 3…

Chief Content Officer, Chief Communications Officer, Chief Customer Officer, Chief Culture Officer—the jobs of the Chief Marketing Officer are broad, and ever-changing.  At its highest level, the CMO is responsible for “marketing the company,” which gets you involved in everything from products, sales, distribution, partners, corporate culture, and corporate strategy, to communication. When a CMO

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6 New Maxims For Social Marketing

The fine folks over at Fast Company recently posted an article on “6 New Maxims for Social Marketing. We think it is worth a look. “In a world where audiences circulate content through a greater number of looser ties and across multiple communities and platforms, companies have to change the way they operate. Rather than

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Latest Activity

Alexandra Gebhardt posted an event

Human 1.0 Pow-Wow: A CIO 2.0 Conversation with Ari Lightman, Carnegie Mellon University at Online

May 31, 2012 from 1pm to 2pm
Join us for a Webinar on May 31 Welcome to the Human 1.0 Pow-Wow - an on-going series of bi-weekly webinars, thought leadership conversations, influencer discussions, events, & research sneak peaks! Kicking off the Human 1.0 Pow-Wows is a conversation with Ari Lightman,(…See More
Friday
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Dick Davies posted a blog post

Government As A Platform

Government is a lot like the weather. Everybody complains about it, nobody does anything about it.I was once told, “The problem with government workers is they don’t have any customers.” That would create behavior. No customers means no meaningful feedback, no praise for doing right. That’s an ugly career.Something has to change. Our current system is too expensive in money, exertion, citizen effort, and value created.Tim O’Reilly has a three minute video on the next generation of government…See More
Friday
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Dick Davies posted a blog post

One Expert, Two Experts, Three...

With one expert you get your messiah. They named a street after that guy, One Way.With two experts you get a discussion, also called an argument.With three or more experts you get the beginnings of transparency.With Mr. Google and his Internet, we have more knowledge than we need.Education used to be about getting enough knowledge. Now education is about determining the useful knowledge out of all the knowledge available.My role with my…See More
Wednesday
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Dave Avery posted blog posts
May 15

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