Marketing 2.0

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The Marketing 2.0 Group is meant to be an open discussion about the Future of Marketing...where is it going? what needs to change? how to build predictable communities?

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Upcoming CMO 2.0 Conversations

CMO 2.0 Conversation with Steve Pinetti, SVP Inspiration & Creativity at Kimpton Hotels

As part of the ongoing CMO 2.0 Conversation series that Human 1.0 is producing, Francois Gossieaux will interview Steve Pinetti, the SVP of Inspiration and Creativity at Kimpton Hotels on Monday the 21st of May from 11-12 am EDT.

As part of expanding the ongoing CMO 2.0 Conversation series, hosted by Human 1.0, to also include CIO’s, Francois Gossieaux will interview Kevin Apperson, EVP of Information Services at Allegis on Thursday the 6th of October from 10-11 am EDT.

CMO 2.0 Conversation with Michael Mendenhall, President, COO and Partner at Lipman

As part of the ongoing CMO 2.0 Conversation series that Human 1.0 is producing, Francois Gossieaux will interview Michael Mendenhall, the President, COO and Partner at Lipman and the ex CMO at HP and Disney on Wednesday the 28th of September from 2-3 pm EDT.

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Events

May 31

Thursday

Marketing Intelligencer Newsletter Highlight

 

Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support.  Technology is becoming critical for marketers to remaining competitive. 

Yet new technologies rise up every day and cut across many areas of the marketing supply chain such as content, media, analytics, CRM, marketing automation, social media, reporting,  etc.

So how does a marketer decide which technologies to test and use to grow their business?

READ MORE HERE

Blog Posts

The Road Not Taken

This week I was repeatedly annoyed by a fervent, but tiresome project management zealot loudly asserting that new steps should not be part of a project plan. As near as I can tell, this guy does plans, he doesn’t do work.
I started pondering the issue and decided that if we can separate planning from reality, we get a situation much like when we…
Continue

Posted by Dick Davies on May 11, 2012 at 4:38pm

TreeHouse Interactive Reports Rapid Growth in Partner Relationship Management (PRM) Business Due to New Partner Marketing Enablement and Expanded CRM Compatibility

SALT LAKE CITY, Utah – TreeHouse Interactive™ (www.treehousei.com), the technology leader in on-demand partner relationship management (PRM) and marketing automation solutions, today announced rapid growth of new customers licensing its PRM product, Reseller View. The company is 40 percent ahead…

Continue

Posted by TreeHouse Interactive on May 10, 2012 at 12:15pm

Live Slow And Prosper

I just got back from a week of analyzing the ocean and innovating my golf game. I had no option for internet connectivity.
Took most of Monday to get through the 600 email messages that weren’t obviously non-actionable.
What I noticed was that most projects had continued to develop without my input.…
Continue

Posted by Dick Davies on May 8, 2012 at 10:38am

What Doies Your Klout Score Mean?

The Klout Scores doesn't know you.

this post is to help you see that like everything else in blogging and social media, Klout is a tool you can’t control, so stop stressing over it.

Read More Here:…
Continue

Posted by John Paul on April 27, 2012 at 10:17am

Forum

Job description Pixability VP of Marketing

Started by Meredith Tufts in Discussion of the month May 13, 2011.

Marketing 2.0: "Lessons Learned in Igniting Word of Mouth Movements" Recording

Started by Meredith Tufts in Discussion of the month Apr 28, 2011.

Marketing 2.0: WEBCAST RECORDING Supporting the Human Side of Content Monitoring

Started by Meredith Tufts in Discussion of the month Mar 28, 2011.

Marketing 2.0: Crisis Communications in the Social Media Era

Started by Meredith Tufts in Discussion of the month Mar 10, 2011.

Marketing 2.0 WEBCAST RECORDING: The Good and the Bad of Green Marketing: Getting Past “Greenwash” Webinar

Started by Meredith Tufts in Discussion of the month Feb 22, 2011.

CMO 2.0 Conversations

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Marketing 2.0 Slideshows

A framework for social analytics by Altimeter Group


Despite the advances in integrating social media into business, the majority of companies Altimeter Group recently surveyed do not have standard frameworks in place to measure its value. This presentation intend to give a framework to design social analytics for brands.

Agile SEO - Infrastructure Innovation by Iteration - SMX Advanced 2011


Originally presented on the "The Really Complicated Technical SEO Infrastructure Issues" panel at SMX Advanced 2011 in Seattle, Washington. The panel included Maile Ohye of Google, Todd Nemet of Nine by Blue, and was moderated by Vanessa Fox of Search Engine Land. This presentation is a quick introduction to Agile SEO development, a methodology that can help you deliver more value to your customers more quickly. We’ll take a look at a few of REI’s SEO technical infrastructure optimizations, as well as see what the results were from making these optimizations. One of the controversial points of discussion in the presentation was REI’s use of the "rel=canonical" &lt;link> element to reduce duplicate content caused by pagination. Download the slide show and see the speaker notes for more information.

Developing a Mobile Strategy


Develop a mobile strategy based on the customer life cycle using the hourglass. Not just based on technologies.

Digital Marketing 2.0

“5 Ways To Close The Marketing Loop With Big Data”

Joe Cordo, Chief Marketing Officer for Extraprise suggests five ways to close the marketing loop with Big Data. 1. Use All Forms Of Customer Engagement 2. Make Customer Intelligence Strategic 3. Transform Big Data 4. Data Management As Part Of Your Strategy 5. Implement A True Closed-Loop Sales And Marketing System Of course, the devil

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“CEOs and CIOs Are Increasingly Disconnected”

A new survey published by McKinsey & Company is getting a lot of coverage, so we thought we’d point you to another analysis of the findings of interviews with 1,469 chief executive officers, chief financial officers, and chief information officers. This is from The New York Times’ BITS blog. Companies foresee new technologies transforming their businesses, but

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“If You Don’t Have a Social CEO, You’re Going to be Less Competitive”

Mark Fidelman (for Forbes) takes a look at a recent IBM study of  1709 CEOs around the world, and  found only 16% of them participating in social media. But their analysis shows that the percentage will likely grow to 57% within 5 years. Will you be one of them? How social is your CEO? Here’s an

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A Code of Honor for All CMOs to Follow

Our friends at Advertising Age examine the role (and needed behaviors) of the CMO in the age of  ”citizen consumers.” Must we be more transparent and honest? Imagine a world in which collateralized debt obligations and subprime mortgages were consumer packaged goods, instead of financial instruments. Given what we’ve come to know about these products,

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Measuring marketing’s worth: five questions executives should ask to help maximize the bang for their bucks.

The fine folks over at McKinsey recently examined the impact that the growing complexity, relentless financial pressure, and a still-challenging economic environment has on the CMO, and took a look at five questions executives should ask to help maximize the bang for their bucks. It’s 8 AM, and the chief marketing officer is wading through his

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Dick Davies posted a blog post

That Other Memorial Day

Memorial Day is for remembering our family and loved ones.Memorial Day is also remembering and venerating George Orwell’s Rough Men.Perhaps there is a third memorial, for a time gone by, for our changing way of life. I may be too close to see the whole, I get occasional glimpses.Technology opens a steady wave of less labor for each dollar of goods produced. What a glory! Unless you’re on the losing end.This internet…See More
21 hours ago
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Dave Avery posted a blog post

Jill Cooper Joins Zetta.net as Vice President of Sales

VNMZE52312 – SUNNYVALE, Calif. – Zetta.net, a provider of enterprise-grade online backup and disaster recovery solutions, today announced the appointment of technology sales industry veteran, Jill Cooper, as vice president of sales. The addition of Cooper to the Zetta.net management team was a direct response to the dramatic growth the company has seen as it delivers a “no appliance” solution with…See More
yesterday
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John Paul posted a blog post

Blog Review Work

You can get blog reviews from John Paul from the Money Dummy blog. Take advantage of my over 3 yrs blogging and marketing experience to help you blog succeed. bloggerS NEED TO KNOW why should you buy blog reviews? read http://www.johnpaulaguiar.com/blog-reviews/See More
Thursday
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Dick Davies posted a blog post

Lathe Or Dedicated Machine?

I was a master carpenter at a factory that made blasting caps. Part of my job was rigging, safely moving large, heavy things.We had many single use tools in our factory - jigs, templates, reams, crimpers, burnishing tools, but the toolmakers, the top of our heap, had lathes, great big steel beds that would transform metal pieces into anything we needed.An assembly worker could learn to use a single use dedicated tool in minutes. That’s why they were designed that way. But making the tools, from…See More
Thursday
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