Marketing 2.0

Welcome to the Marketing 2.0 Group

The Marketing 2.0 Group is meant to be an open discussion about the Future of Marketing...where is it going? what needs to change? how to build predictable communities?

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Members

  • Sean M White
  • Agnes Laskoy
  • Lee Hoffman
  • Mahesh Singh
  • Robert Davis
  • Erika Pearson
  • Mikey Tolliver
  • boulder
  • Marston Gould
  • S. Charles Balazs
  • Reggie
  • Katie Boucher
  • Sara Blum
  • Rosa
  • Nicole
  • Alan L. Johnson
  • Neil LaChapelle
  • Agnieszka Swiatecka
  • Stephanie Sandstrom
  • Michael Surkan

Podcasts

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Upcoming CMO 2.0 Conversations

CMO 2.0 Conversation with Erin Nelson, CMO at Dell

As part of the ongoing CMO 2.0 Conversation series we are hosting in the Marketing 2.0 Community, Francois Gossieaux will interview Dell’s CMO Erin Nelson on Friday 12th of February from 2-3 pm EDT.

CMO 2.0 Conversation with Larry Flanagan, EVP and CMO at Mastercard

As part of the ongoing CMO 2.0 Conversation series we are hosting in the Marketing 2.0 Community, Francois Gossieaux will interview Mastercard’s CMO Larry Flanagan on Friday 8th of January from 1-2 pm EDT.

CMO 2.0 Influencer Conversation with Don Peppers, author and co-founder of Peppers & Rogers

As part of the extension of the CMO 2.0 program to include thinkers and authors that CMO’s should be listening to we will be having our next CMO 2.0 Influencer Conversation with business thinker Don Pepper, who is author of Rules to Break & Laws to Follow, and co-founder of Peppers & Rogers, on November [...]

Photos

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Blog Posts

Kenneth J. Weiss

The January Slightware Report - "Brands on the ground...Brands on the ground…Lookin' Like A Fool..."

January turned out to be another great month for watching brands suffer serious face plants when using and misusing technology. The most notable brand and technology interactions where not disasters, however, but rather demonstrations of the amazing relationship between TV brands and digital technologies. (We'll get to this month's disastrous slightware examples in a few paragraphs.)

American Idol Goes Viral (Again)
When General Larry marched onto American Idol and sang "Pants on the gro… Continue

Posted by Kenneth J. Weiss on February 2, 2010 at 10:30pm

Jay Deragon

The "Selling" of Social Conversations

With more and more people conversing on the web marketers are trying to create ways in which to sell our conversations. There is a proliferation of tools aimed at tracking, aggregating and influencing conversatio… Continue

Posted by Jay Deragon on February 1, 2010 at 5:10am

Roland

Event: Building Brands on Social Networks: SF Bay Area

I'm producing an event for Sprout entitled Building Brands on Social Networks that visiting 5 cities in the upcoming months and hope you'll participate when we come to your area. This is your chance to meet with one of the few Facebook Preferred Developers.

A Half Day Summit on Leveraging Social Networks for Your Brand


Are you an account executive… Continue

Posted by Roland on January 14, 2010 at 5:00pm

Akash Sharma

2010: Decline of The Hype, Rise of The Organic Buzz

What comes into your mind when you think about buzz?




I am sure you are thinking about a lot of things i… Continue

Posted by Akash Sharma on January 8, 2010 at 7:02am

Daulton West, Jr.

Are Twitter lists the new #FollowFriday? Are you using Twitter lists to monitor your brand?



Are Twitter lists the new #FollowFriday?


If you have been using Twitter for a while, you have surely seen many tweets posted every Friday by thousands of Twitter users, prefixed with #Followfriday, #followfriday, or #FF. What is #Followfriday? #Followfriday is quite simply, a way to recommend to… Continue

Posted by Daulton West, Jr. on January 9, 2010 at 12:13am

Events

CMO 2.0 Conversations

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Marketing 2.0 Slideshows

Brand Experience Web2.0


Developed a new Brand with Web 2.0

Fidelizacion Movil - Enrique Burgos


Presentacion realizada el 25 de Noviembre en Distrito C de TELEFONICA en el marco del evento: “Mobile Marketing, a strategic imperative” http://www.EnriqueBurgos.com http://twitter.com/eburgosgarcia

Why Rapid Development Authoring Tools


A Presentation on Rapid Development Authoring Tools – Lectora, Captivate or Articulate also see pros and cons of each authoring tool and they functions.

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Latest Activity

Jay Deragon added a blog post
With all the emphasis on social media ROI you would think that companies believe that social media is a production line in a factory.This mentality is reflective of how management thinking is still in the industrial era. Production thinking is abou…
yesterday
C. Edward Brice added a blog post
On Friday our PR firm sent this post fromSageCirclerelating to Forrester's recent decision (some say it has been in effect since mid to late 2009) to ban all personal blogs from analysts that relate to topics they are researching for Forrester. Forr…
yesterday
Dick Davies added a blog post
"You can't take advantage of the connectivity, reach and viral nature of the beast without also being willing to connect, reach many people and let others share. It's like wanting to enjoy the sensation of flying over the water in a boat at high spe…
on Saturday
Elliana Cook, katie ket and Adam Zand joined Marketing 2.0
on Friday

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