January turned out to be another great month for watching brands suffer serious face plants when using and misusing technology. The most notable brand and technology interactions where not disasters, however, but rather demonstrations of the amazing relationship between TV brands and digital technologies. (We'll get to this month's disastrous slightware examples in a few paragraphs.)

American Idol Goes Viral (Again)
When General Larry marched onto American Idol and sang "Pants on the gro… Continue

With more and more people conversing on the web marketers are trying to create ways in which to sell our conversations. There is a proliferation of tools aimed at tracking, aggregating and influencing conversatio… Continue

I'm producing an event for Sprout entitled Building Brands on Social Networks that visiting 5 cities in the upcoming months and hope you'll participate when we come to your area. This is your chance to meet with one of the few Facebook Preferred Developers.

A Half Day Summit on Leveraging Social Networks for Your Brand

Are you an account executive… Continue

What comes into your mind when you think about buzz?

I am sure you are thinking about a lot of things i… Continue

Are Twitter lists the new #FollowFriday?

If you have been using Twitter for a while, you have surely seen many tweets posted every Friday by thousands of Twitter users, prefixed with #Followfriday, #followfriday, or #FF. What is #Followfriday? #Followfriday is quite simply, a way to recommend to… Continue