This morning I typed into Google the search term: VoIP (which stands for Voice over Internet Pr… Continue

Brand-advocate, evangelist, ambassador, aficionado, etc.That’s a lot of names for one who tries to influence our purchase decisions. We listen to them, we sometimes trust them, but do we actually know them?
Following a recent study by Mintel most American people who bought a product or service online did it based on recommendations by their friends and relatives; with other words someone they know well. The same results should be visible in most places around the world.


It seems on the other h… Continue

How Social Media is Shaping Your Leadership Opportunity

I recently gave a presentation to a group of CMOs and we had a great conversation about the ramifications of social media at the highest levels of the company. The subject of CMO leadership through social media is so rich that I documented my notes and included over 45… Continue

I’ve been wondering for a while now, do bloggers experience the Blank Page Syndrome the same way other writers do? It’s not easy to maintain a decent blog with quality content and frequent updates. Authors, journalists, columnists and bloggers all share a need to be sustainable in their work. Deadlines are very important even if they differ from one type of publisher to the other.

Writing a book requires months of work whereas magazines and newspapers have daily or weekly prints. Blogging and m… Continue

So I have just finished co-authoring a book called Facebook Marketing for Dummies (Wiley) due out this summer. It was a very eye opening experience to say the least. But the one thing it taught me was a profound respect for the Facebook platform.

What you are about to see is a number of ideas I have about the future of Facebook. These are not pie in the sky ideas or something I dreamed up - I feel these are very doable. In fact I wondered if I could get this eBook out fast enough to share these… Continue