5 members
30 members
15 members
My CMO 2.0 Conversation with Gail Galuppo, the CMO at Western Union was both fun and refreshing. Talk about the challenge of being in charge of a legacy brand that totally had to transform itself, with the added complexity of serving 15,000 distinct customer communities. Not an easy task, for… Continue Posted by Francois Gossieaux on November 2, 2009 at 6:39pm
One-to-one marketing was supposed to be the holy grail of customer relationship management.Posted by Francois Gossieaux on October 30, 2009 at 7:04am — 1 Comment
Social media doesn't come with directions. Instead it is a never ending process of learning what, where, when, who, how and why you individually and your entire organization should use it purp… Continue Posted by Jay Deragon on October 28, 2009 at 8:42am
Firey laptop batteries, defective chips, tainted foods, toothpaste that stains te… Continue Posted by Paul Dunay on October 27, 2009 at 1:33pm
Posted by Mary Ann Johnson on October 27, 2009 at 4:54am
Started by Dick Davies in Marketing Technology 12 hours ago.
Started by Dick Davies in Interesting Marketing 2.0 Case Study discussions Nov 5.
Started by Trevor Usken in Social media marketing Nov 5.
Started by Dick Davies in Interesting Marketing 2.0 Case Study discussions Nov 4.
Started by Dick Davies in Social media marketing Oct 28.

© 2009 Created by Francois Gossieaux